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Tag Archives: Customer Relationship Mangement

CRM: Managing Students or Serving Them?

Second in a series about CRM As we noted in The Amorphous CRM, Customer (or Constituent) Relationship Management means different things at both the strategic and tactical level depending on one’s perspective. Although CRM solutions for Higher Education vary by vendor in their approach, one thing all CRM systems share is the promise to increase value by bringing more efficiency to relationship management. But when dealing with students is it …Read More