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Higher Education Focus: The Student-Centric Approach

As a leader in Higher Ed, how are you managing the challenges of rising expenses, enrollment pressure, and fierce competition for alumni dollars?

More and more institutions are choosing to solve this challenge by using a student-centric approach.  But what does it mean to be student centric?  And, how do you know if you are being effective?  At its core is whether or not an institution is laying the groundwork for student success.

Creating and supporting a cohesive system for students means making institution-wide changes to achieve success.  Clearing barriers so that the best of your recruited students can continue to excel, and providing a safety net for those at risk of dropping out, is of the highest priority.  Equally important, is that the changes must work to make universities more affordable as well as managing an alumni and employer ecosystem to create career opportunities for graduates.

Student Centric Target

Pulling data from multiple sources to form a comprehensive view of a person allows an institution to respond quickly and in the best interest of the individual.  Understanding why a student makes a particular choice lets institutions anticipate conflicts before they occur and seamlessly guide students through a holistic university experience.

Without this cohesive approach to connecting and cultivating students throughout their tenure: recruiting, enrolled students, post-graduation; colleges and universities waste resources and miss opportunities. The student experience is diminished: it becomes a secondary priority; suddenly, enrollment and retention are threatened.

A truly successful higher education institution manages, maintains and cultivates key constituencies.  How do they organize and flow everything so effectively?  Being student centric means focusing on Constituent Relationship Management (CRM).  For colleges and universities, CRM is the umbrella for integrating and leveraging all of the valuable data they gather about their students.  That data – and how it is managed — can provide colleges and universities with a competitive edge.  Ultimately, a comprehensive system is necessary for a user-friendly ecosystem that allows fluid communication throughout the institution.  When administration, faculty, and students are in harmony, a university has the power to lead.

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