I thought I would take a break in my CRM series to comment on the recent speculation that Salesforce may be acquired.
A number of years ago, I was involved in the selection of a CRM system for a commercial business. The four finalists were two of the big names and two small companies trying to move up the food chain. It was one of the big name vendors that was chosen. One reason for this choice was that the other big name company was difficult to work with. Unfortunately, within a couple of months, the big name company that was not chosen acquired the company that was.
And now we had to work with the difficult-to-work-with company.
The Ever-evolving CRM Industry
This memory came back to me recently as I was contemplating writing about questions to ask when choosing a CRM solution. What sparked the memory was news that Salesforce might be acquired.
Higher Education institutions have had to deal with technology companies coming and going—be it via mergers, acquisitions, bankruptcy or other causes—for, well, forever. And now, one of the largest technology companies that is trying very hard through its Salesforce Foundation to stake a claim in the Higher Education market may be in play.
I do not pretend to know what the chances are that Salesforce will be acquired, let alone what that would mean for the Salesforce Foundation. One thing I do know is that the CRM market space is a volatile one, and who you think you are doing business at the start of your project may not be who are you are doing business in the middle or the end of it.
Because your vendor partner on your CRM journey is just as important, if not more important, than the technology itself, it makes sense to take the time to choose the right one. In a future blog, I will discuss the key questions to ask when choosing a CRM solution.